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App : also known as application, apli or app. It is a software application that can be installed on a PC, tablet or mobile phone and serves a specific objective. There are different types of applications that serve to satisfy the demands of a specific niche audience. There are news, games, learning, etc. Yield: This concept or ad click rate refers to the percentage of clicks versus impressions on an ad within a specific page. Algorithm: ordered set of rules or operations established in the programming of a management system, aimed at obtaining the previously set objectives and that allows you to find the solution to the problems.
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