It used to be important primarily

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How EEAT manifestsitself in content The experience factor is specific in that you need to understanduser intent. If people are interested in the experience of laser visioncorrection they are more interested in the experience of a real person who hasdone it and can tell about the problems they encountered how they were solvedetc. However if the intention is to find the best technology for visioncorrection in  then the experience ofdoctors will be more valuable. Content expertise The factor of experience is anaddition to the factor of expertise which has a broader concept.

To demonstrate expertisethe content must be written by an expert and refer to expert sources thathelped the author form their opinion and can support it. In addition in thedocument for Google QRG assessors expertise Lebanon Phone Number Data is defined by how deep the authorgoes into the topic. Authors on the sites must demonstrate their expertise.  for YMYL topics however with the spread of AIthe trend towards content authenticity and the importance of expertise is onlygrowing and spreading to other topics. This may be due to the fact that it isstill difficult for humans to identify AIgenerated content.

And according to astudy  they may perceive it as higherquality but when they learn that the content was created using AI or completelyartificial intelligence they are skeptical and trust it less. How to addcontent expertise: Be an expert  researchthe topic and try your own methods so you can advise others. Do not evaluatethe topic onesidedly  consider itsvarious aspects that are relevant today the evolution of the product itshistory etc. If possible involve other experts to confirm or refute theopinion. Show awards certificates that can prove that you are an expert.