ICP: How to create an effective profile of the ideal client

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From the article you will learn what the profile of the ideal client is, why it is so important. Here are examples and instructions for creating an ICP for your company.
One of the main problems in the development of your business is to identify and understand the profile of the ideal customer. Creating a detailed profile is one of the best ways to narrow the target audience. So, you will be able to get a unique personalized customer experience, increase conversion and ensure customer retention.

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What is the ideal customer profile

    ICP (Ideal Customer Profile) is a term used in marketing to describe the ideal customer for your business. Determines the features of customers who will buy your product with maximum chances. ICP is used to guide marketing strategies and sales. Helps organizations focus on customers who are most likely to increase your profits.

A detailed profile description shopify website design  helps the company understand needs, consumer habits, interests, pain points, motivation, demographic data, a history of interaction (with your business or with competitors) and any other details that may be important to your business. This information gives an idea of customer interaction with your brand. So you will be able to understand and evaluate how satisfied the customer is.
Additional benefits of using ICP:

    adaptation of messages to the audience;
    correct definition of marketing strategy and selection of the most effective tools;
    personalized communication with customers;
    Developing greater loyalty to customers about your business.



ICP Types and Customer Profileing
There are different types of the ideal customer profile and the choice will depend on your business model. For example, you have a grooming-salon, then the profiling method will include the owner and his dog, as well as the preferred products (shampoo) and services (disting). The document will also indicate the weight, dog breed and information for veterinarians.
Let’s look at the common types of customer profiles.
Customer Profiles V2V
When creating a profile for the business model, companies that use your services or products are selected. Profile information includes:

    address of production;
    type of activity and industry;
    organizational and legal form of the enterprise;
    income and accounting;
    target audience;
    contacts of persons authorized to make decisions in the organization.

Customer profiles of V2C
Profiles apply to an individual client, not the entire company. And includes demographic characteristics:

    gender and age;
    consumer behavior;
    specific pain points.

Geographical profiles
This profile will contain detailed information about the location of the client and the stores where he prefers to make purchases. For segmentation of buyers, the groups include the characteristics:

    language;
    culture;
    place of residence;
    place of work.

Demographic profiles
These profiles determine who your client is and divides them into groups by personal characteristics:

    gender;
    age;
    nationality;
    education;
    marial status;
    position;
    income;

This data is often used in marketing campaigns for personalized communication with potential customers.
The behaviors profiles
These profiles can determine how customers interact with your brand. This type of grouping users by area:

    the usual expenses;
    frequency of purchases;
    the average check;
    interests, hobbies;
    Preferences in goods and services.

Bottom-sighted profiles are suitable not only for large companies, but also for small businesses. Knowledge of customers and their needs helps to improve customer service and increases sales growth.