Update information that’s no longer relevant

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Update Old Posts If you’ve been posting to your blog long before you started optimizing your content strategy, it’s time to pay your old posts a visit. Reworking, updating and optimizing old blog content is a great way to make the most of existing investments and ensure that every corner of your blog is working together toward your overall marketing strategy. When updating older content, don’t create an entirely new post. Instead, edit the content directly in the old post. , and make tweaks to ensure your content matches your current style and tone. Then, create a new blog post that links back to the old one.


This will keep you from losing any links and SEO that your old post was already generating, while still creating content that new readers will find useful and share-worthy. Encourage Social Sharing With nearly billion people active on at least one social media Lebanon Phone Number Data platform, including social media buttons on your blog posts is a great way to expand your reach. Asking readers to follow you on Facebook or Twitter only goes so far. But when a social media button is right there on the page, the chances of someone clicking it to share what they just read is greatly increased. Adding social media buttons is good for more than just increasing your blog’s reach. You can also use it to improve your content strategy by tracking your metrics. If one piece of content receives more likes and shares than others,



or another sees a big drop in engagement, you can quickly and easily adjust your strategy to reflect what you’ve learned. Taking Your Business Blog to the Next Level Taking your business blog to the next level is a great way to drive traffic to your website and increase lead generation. By optimizing your content marketing strategy with some professional expertise, updating old blog posts so that they will continue working for you, and implementing social media buttons to increase sharing, you can improve your blog strategies and start seeing results, fast.Some people believe that to advance your professional career, your digital footprint should portray your personal and work almost as though they were the same.