Free and non-free tools for sentiment analysis

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The most innovative companies like Facebook try to detect the emotions of their users using machines and algorithms. Those who work in the marketing, advertising, branding and consumer satisfaction sectors are increasingly pushing towards the development and research of a granular understanding of emotions. This is why today more than ever, knowing what the tools for carrying out sentiment analysisare and how they are used is essential to understanding what end consumers think and feel. If this is the first time you are hearing about it, then we recommend reading the article we published last week in which we explain what sentiment analysis is .


Those of you who know it will have in mind how precious it is for all Special Data those who work in the world of the web, e-commerce and communication in general. Especially when we want to make a brand as visible as possible on social networks while paying close attention to the quality of the interaction .Imagine having to monitor the public conversations that revolve around your business on Facebook, Twitter, Instagram, as well as on Google, in enthusiast forums, fanzones , comments on e-commerce portals or reviews on Tripadvisor and every available resource, including emails received. This enormous mass of material which is continuously generated and which then remains permanently online must first of all be collected, analyzed and finally interpreted.Social and sentiment analysisIt has happened to all of us, before going to make an online purchase, to go and read reviews or specialized forums. Well, searching online you always find someone dissatisfied with a product or service received.





A little bad? No, because not all criticism is an end in itself, some may be well-founded and well-motivated, while others may be artfully "packaged" by competitors who prefer to speak badly of direct competitors rather than improve their own business.Whether the criticisms are well founded or not makes little difference, because they turn into highly effective negative publicity, and very often almost permanent, or at least difficult to manage in a short time. Even those who find themselves managing a Facebook page on a semi-professional level must intercept so-called epic fails in time which, if they get out of hand, can damage the image of a brand in a truly serious way.