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Leave your account unattended only to find ads being automatically applied that you would never have written yourself. Regular text ads are disappearing. When you create a new ad in a Search campaign, you'll now only see the option to create a responsive search or call ad. Call ads only appear on mobile devices Relatively limited use cases I can’t remember the last time I created an ad. So the only real option now is responsive search ads. Please note that regular text ads will still exist, and none of your ads will disappear. You can still create regular text ads using the offline editor tool. But the option to create new text ads will disappear soon.

Responsive search ads. You can enter up to a headline and description in a responsive search ad. Google will then try to show everyone the most effective combination of assets overall and individually. If you're tagged as a deal hunter, you'll likely see ad copy related to price or current deals. We photo retouching recently discovered that responsive ads are prioritized over existing text ads. This is not always the case. Google will show whatever ad makes them the most money, but generally speaking it does. All else being equal, they will use responsive ad formats. Until recently, the best practice was to run at least three text ads and one responsive search ad.



We now create two to three responsive search ads per ad group and make sure the responsive ads use the same high-performing wording as the text ads. You can also get high-performance copies from other media. Reduce search query data. Savvy advertisers have been paying close attention to search query reports for years and maintaining long lists of negative keywords. The Search Query Report will show you the actual words people entered before clicking your ad. The data is now limited to the most important phrases. Google cited privacy as the reason behind this change, which makes us think that search query data may be removed entirely.