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Whether you're a technology company looking to nurture leads or a B B company that simply wants to have better conversations with customers, email marketing is your friend.  Did you know that  of email users check their inbox every day, and some do it times a day? Why an email marketing strategy? One of the best parts of email marketing is its profitability. Email marketing is known as one of the main marketing channels for return on investment ROI, driving an average of euros for every euro invested. If you're just starting out.

An looking for an email marketing platform, HubSpot offers free email marketing capabilities within its free CRM software that includes up to , free email sends per month. These are the basic principles that you should take into account when planning, executing and analyzing philippines photo editor your new email marketing strategy: Maintain conversations and build relationships. An effective email marketing strategy is about creating conversations. Personalization is an important part of capturing attention and making these personal connections.



Be human and helpful. The more your emails look like a purchased list, the less people will want to engage with you, and the more unsubscribes you'll likely receive. Provide valuable content. To build trust with your audience, you have to provide value. And while the term “value” can be subjective, it can be easily determined based on how they have interacted with your content or product offerings in the past. Discover more about how to build an effective B B email marketing strategy best email marketing practices.