Optimal management of social media

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The concept was created around the plumber's typical day , with a focus on the ways in which Wavin is able to improve his activity, providing, in fact, "an extra gear". You might be interested in "Do you want to organize an online contest? Here are the regulations you need to know" Campaign objectives The objectives of the campaign were very clear from the start Increase the flow of plumbers at sales points Improve brand awareness of wholesalers and Wawin Increase overall sales volume Plan long term initiatives The online and offline contest online contest The contest contemplated a set of aspects from offline , i.e. linked to the physical spaces within the affiliated sales points, to online . Having collected his postcard from the point of sale, the plumber had to connect to the dedicated page of the Wavin website, fill out the form and enter the code found on the postcard.

The instant win system immediately notified whether the user had won or photo editing servies not and the prize won. Furthermore, the plumber had the opportunity to participate in the weekly prize. The prices What gave added value to the competition was the choice of targeted gadgets deemed to be of interest to the target , divided into daily ones wool caps, cotton caps, t shirts, sweatshirts and weekly ones, naturally of greater value, such as technical bags fully equipped. All Wavin branded materials in order to optimize the diffusion of the brand and accentuate the brand value . You might be interested in "Online contests for companies and retail find out how to get started.



The role of Inside in relation to contests and support tools online contest Inside supported Wavin in all aspects relating to the campaign, starting with the definition of the strategy and means of promotion . In order to involve the target, Inside has taken great care of the promotional materials positioned inside the points of sale POP . To these was added the delicate yet essential promotional activity , made up of the main Digital Marketing tools such as SEA Adwords campaign Direct Email Marketing DEM and SMS campaign creation of video animation and combined storytelling social management of the campaign.