Majority of blogs on digital strategy In

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just a few years many agencies specializing in inbound marketing have emerged and the technique has been increasingly highlighted as a new way of communicating for brands Books editorials and even webinars on the subject followed one another to the point that everyone brought their own little touch to the notion theorized in by Brian Halligan  founder of the Hubspot platform It is therefore not surprising to note that today inbound marketing is sometimes perceived as a buzz word a vague and catchall concept In this article we offer you a complete overview to finally understand what inbound marketing is how it is practiced and why many companies make this choice Summary What does inbound marketing cover Illustration taken from the Hubspot company blog Illustration taken from the Hubspot company blog In its strict definition inbound marketing refers to a web marketing strategy involving several stages  


The basis is the production of content likely to interest your targets and therefore attract qualified visitors to your website This is followed by a conversion stage where you will transform these Internet users into leads sales contacts These leads will be qualified through a lead nurturing phase to ultimately Rich People Phone Number List be transformed into customers and then ambassadors This last phase being the final stage of the inbound marketing strategy The first step in inbound marketing is based on the creation of quality content with high added value In this sense we can say that it is content marketing requiring skills in SEO web writing editorial animation and social media It is an ordered creation prepared using an editorial planning preferably and varying the media In addition to classic blog articles you can for example think about creating infographics or even videos However the following steps are just as important and require





specific skills and tools The nurturing phase for example will result in a scoring of your leads a rating of their commercial maturity based on their actions This qualification phase will depend on the criteria that you have previously established through the definition of a lead scoring strategy Everything will be automated using marketing automation tools  Behind this term we often find emailing and SMS strategies allowing your contacts to enter predefined scenarios Depending on their actions they will then be automatically redirected to specific segments This time it is specific knowledge of marketing automation that is necessary Lead Scoring Finally everything must be based on a properly configured CRM to allow your salespeople to benefit from all this preliminary work by having a solid and complete prospect file This will make it much easier for you to align