How to open multiple seller accounts on Amazon?

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Despite the fact that the platform actively fights against multi-accounting, sellers still have a chance to manage several accounts.
How to implement this, in what cases it can be useful for you and what are the reasons for blocking an Amazon account, we tell in this article.

Why do you need multiple seller accounts on Amazon
We know at least 3 situations in which you will need a second account:

1. You have decided to expand your business. Using multiple stores will help on page seo service organize sales management and advertising campaigns for each product category separately. This will improve control over inventory, marketing strategies and analytics.




2. You want to protect yourself in case your main store is blocked.  Having multiple accounts can be a strategic decision to manage the risks associated with selling on Amazon. If one of them encounters problems (such as suspension or limitation of sales), you will be able to continue your business through the others, minimizing losses.

3. You test new directions and products. And for this, you need to open other product categories and set up advertising for other regions. In this case, each account can be set up to work with a specific product niche or to serve a specific geographic area.

How to Open Multiple Amazon Seller Accounts
First, you need to prove to the site that your business has a legitimate need for it.

Amazon's policy on this issue is quite lenient. The explanation of legitimate business necessity can be almost anything, as long as it does not involve blocking the main store's activities. For example, you can specify "management of multiple brands."

The second important factor is the "health" of your base account. Businesses with low customer metrics will 100% be rejected. And, of course, you do not have the right to sell the same products in two different stores.
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Now let's discuss everything from a practical point of view: how to open a second account on Amazon WITHOUT creating a new company?
Everything is quite simple here. You will only need:

email address (each store requires its own unique email);
separate bank account;
new credit card.
Moreover, both the account and the card can be issued to an existing company. That is, there is NO NEED to create a new one initially, which significantly simplifies the process.

Once you are sure that all the conditions are met, you can write to support via Seller Central and submit a request to open a second account.

If you decide to ignore some of the points or use "gray" methods, be prepared for the consequences. There is a high risk that Amazon will ban you from any activity on its platform.

Why Amazon Blocks Multiple Accounts
As we have said many times, Amazon pays great attention to the quality of services and customer satisfaction. The fight against multi-accounting is aimed at preventing dishonest sellers from trying to hide past sins. For example, creating a second store to clear up past negative reviews.

Another aspect is protection against fraud on the marketplace. As you know, each account must be linked to a real person or business. Blocking allows you to avoid situations in which attackers create multiple accounts using fake or unreliable data.
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Now you know how to open multiple Amazon accounts legally and can use it to strengthen your brand and create successful business strategies.